Marketing

I have noticed over the years that patrons observe more than my work. There is often an unspoken connection, usually starting when one visits my website. People have told me they have visited many other artists’ sites and decided they would like to work with me. Next, we move into the communication phase. Just hearing and reading from another is enlightening. With only words, both sides get a glimpse into the other. They will often visit. Although my shop is only fourteen hundred square feet, with fifty-two years of accumulation, it usually takes on an air of Where’s Waldo.

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Marketing

Marketing, the ever-changing mystery commission artist must have some understanding of to survive. Over the years, I have sent out postcards and letters, attended appointments and committee meetings, and displayed at craft shows. These are the building blocks to gathering interest in my art. They are also time-consuming and usually take a long time to pay off. One of the rewards of growing older is word of mouth. Occasionally, I get an email from someone who saw my work years ago and now has the place and funds to advance. Or, they read an article about my work and

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Marketing

It was 1972. After working on the kitchen table for several months, I rented an upstairs studio apartment in Carytown, a retail district in Richmond, Virginia. I was above the Daisy shoe store and across from the Byrd Theater and New York Deli. If you walked down the opposite side of the street, you would see some of my lamps lit and hanging in the upstairs windows. On my side of the street, one could see my sign to help solve the mystery of what was happening upstairs. I thought that if one was an artist/craftsman, one should make

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Promotion

1985, we worked with St Peter Baptist Church in Glen Allen, Virginia, creating their new stained glass windows. Before social media, we would share our progress on large projects using storyboards. Early in my career, I learned that eliminating surprises, especially in large groups, was desirable. Any documentation approved by the stained glass committee carried a lot of weight. Before email, I would take photographs and mail them to our patrons, along with a few business cards. This proved an excellent marketing tool as they would share them with friends and pass along our cards. One can’t beat word-of-mouth

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Social Media

When I was 13, my mother took my brother, sister, and me to the Virginia State Fair. I enjoyed seeing all the young animals, eating cotton candy and “elephant ears,” and riding on the rides that required me to be a certain height. When I was 17, I drove my first car, an old Rambler, to the fair by myself, where I quickly began to discover areas my mother had managed to shield me from. I was amazed and entertained by the variety of people I encountered. Some people liked each other, and some people seemed frazzled and distant.

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Marketing

Over the years, I have tried marketing my work in many ways, including postcards, emails, cold calls, giving talks at wineries, and just about everything short of standing by the road holding a sign. I have found that my best marketing plan is to invest my time and money into creating the best work I’m capable of. Nothing will spread the word about me and my work better than an elated patron.

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